Who we are
But I’m a creep / I am a weirdo
STORIES OF ART, TRAVELS AND SNAKES
Dream of Californication
Once upon a time there were two friends, Simone Lombardo and Christian Favale, who were a bit dreamy and quite reckless, and decided to accept the absurd challenge of the artist Damien Hirst to see all his works in the “Spot paintings” series in the Gagosian galleries in exchange for an unspecified “prize”.
It was an epic journey that would take them through Rome, New York, Paris, Los Angeles, Geneva, London, Hong Kong, and Athens. And of course, they couldn’t help but eat anything in every city.
It was a month of incredible experiences, with a real turning point in Los Angeles, where some locals struck them both for the environment, with fantastic murals and colorful street art, and for the music, which was innovative.
The tasting of the rattlesnake hot dog at Wurstküche was a sensational experience, but they promised never to propose it!
There were then other bizarre trips and other discoveries, before returning home determined to open in Genoa something unique inspired by their experiences.
In short: they started with the idea of being able to tell themselves a story that begins with “do you remember that time we went around the world and…” and came back with the idea of opening Groove.
WHY GROOVE
You spin me round
The groove of the vinylinspired our name, but also our kitchen, which is innovated with every turn of the record, nourishing itself with multicultural influences, as if it were rock. The groove is also the “pull” of music that drags and does not stop: it is our spirit.
TIMELINE
Oh, I believe in yesterday
2015
Groove Burger opens in Genoa
2021
Groove Pizza opens in Genoa
2022
Groove Country opens in Sant’Agata Fossili (Alessandria)
2025
We’ve moved from the hills to Tortona (AL)
GROOVERS’ THINGS
Come on, vogue
If you want one of our very sober and trendy T-shirts to show off a 100% groover look, or a sparkling branded water bottle, know that they are for sale, they cost little, and they are a lot of fun this year!





